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The TikTok Shop Title Formula That Steals Scroll Time

Why hook-first titles outperform keyword-first titles on TikTok Shop, with 12 examples by category.

On TikTok Shop, the title is read by a buyer who's mid-scroll, two seconds away from swiping. Keyword-first titles bomb. Hook-first titles win.

The hook-first formula

[Hook] | [Product Type] [Spec or Benefit]

Example: Skip ironing forever | Wrinkle-Release Travel Spray, 100ml Aluminum Bottle

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