The TikTok Shop Title Formula That Steals Scroll Time
Why hook-first titles outperform keyword-first titles on TikTok Shop, with 12 examples by category.
On TikTok Shop, the title is read by a buyer who's mid-scroll, two seconds away from swiping. Keyword-first titles bomb. Hook-first titles win.
The hook-first formula
[Hook] | [Product Type] [Spec or Benefit]
Example: Skip ironing forever | Wrinkle-Release Travel Spray, 100ml Aluminum Bottle
Stop reading. Start forging.
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